innovate Your Denim Line with Adjustable-Length Technology
For decades, brands have perfected waist sizing, offering more inclusive fits and a wider range of options. Yet, inseam lengths have remained static, leaving both consumers and brands with frustrating compromises.
The standard short, regular, and long inseams fail to accommodate the full range of body types, style preferences, and functional needs. Consumers are forced to choose between an imperfect fit, costly alterations, or, worst of all, walking away from a purchase altogether.
Managing multiple inseam lengths creates significant inefficiencies for brands. Excess inventory ties up capital and forces markdowns, while stockouts leave potential sales on the table. According to The Business of Fashion 2025 State of Fashion report, out-of-stock sizes rank as a top complaint among shoppers.
For decades, brands have perfected waist sizing, offering more inclusive fits and a wider range of options. Yet, inseam lengths have remained static, leaving both consumers and brands with frustrating compromises. The standard short, regular, and long inseams fail to accommodate the full range of body types, style preferences, and functional needs. Consumers are forced to choose between an imperfect fit, costly alterations, or, worst of all, walking away from a purchase altogether.
Managing multiple inseam lengths creates significant inefficiencies for brands. Excess inventory ties up capital and forces markdowns, while stockouts leave potential sales on the table. According to The Business of Fashion 2025 State of Fashion report, out-of-stock sizes rank as a top complaint among shoppers.
the sizing gap no one is solving
The State of Fashion 2025
Source
US Adult Women Inseam Data Provided by Humanetics Digital North America
Sources
US Adult Women Inseam Data Provided by Humanetics iSize
Statista
Global consumers reasons for returning clothes bought online 2021
ESTIMATED 25% INCREASE IN INCREMENTAL SALES
would try a new brand IF THEY offered adjustable-length jeans
1 in 4 WOMEN ARE DISSATISFIED WITH THE LENGTH OF JEANS
Survey Source
While brands have refined waist sizing, inseam lengths have remained unchanged and inconsistent, leaving a major gap in the market. Brands that fail to evolve risk losing consumers.
The denim industry is highly competitive, making it difficult for brands to stand out. Consumers are drawn to brands that offer unique features and functional benefits beyond just style.
Offering adjustable-length jeans differentiates your brand from competitors while reinforcing a reputation for thoughtful, functional design.
Shoppers are prioritizing versatility and longevity in their purchases as macroeconomic pressures are making consumers demand more value for their money.
Avoid the two-for-one promotions that dilute your brand and cut into margins. Instead, offer a product that delivers two styles in one, enhancing value without sacrificing exclusivity.
Shorties are a first-of-its-kind feature that addresses a real pain point. By integrating this technology, your brand can lead the charge in reshaping the way we think about fit.
By consolidating inseam options into a single convertible product, Shorties™ help brands reduce excess inventory and unsold stock—two major sources of textile waste in the fashion industry. That means fewer markdowns, lower production complexity, and a direct move toward more sustainable, resource-efficient manufacturing.
In helping consumers get more out of each pair of jeans, they naturally align with the shift toward more conscious fashion without asking brands to compromise on margins or growth.
Adjustments can be made in one-inch increments, offering multiple length options. However, the total range of adjustability depends on the design choices of each brand. For example, some brands may offer adjustments from 1" to 6" in one-inch increments, while others may choose specific lengths like 2" or 4" only. Additionally, the 1" take-up works best with the blind hem method. We aim to provide as much flexibility as possible while maintaining a polished look.
That’s the beauty of the snap hem system—it works perfectly for both! You can make quick adjustments when needed,like shortening your pants when commuting to work in sneakers and then lengthening the seam after putting on heels at the office. For a more permanent look, we recommend ironing the folds to create a seamless finish. Just make sure to let the snaps cool before wearing your jeans to prevent accidental burns.
The snap hem system is designed to be integrated during the manufacturing process, which requires the same specialized equipment used in denim production to properly attach the insert. To ensure the highest quality and durability, we work directly with brands who have the necessary production capabilities. This approach helps maintain the premium look and functionality that Length Wise is known for.
Currently, the snap hem system has been tested and perfected for jeans. Additionally, since many non-denim pants can be styled with traditional blind hems, the unique benefit of preserving the original hemline may not be as relevant. We are continually exploring new applications, so stay tuned for updates.
It depends on how you choose to style it. If you want to keep the original hem completely hidden, you can connect the snaps without folding the fabric over, similar to a blind hem. This is perfect for quick adjustments, like you might need on a rainy day when the ground is wet. For a more polished look, you can flip the fold down to the hemline, preserving the original hem detail while achieving the perfect length.
Shorties are designed to stay secure throughout the day. Once fastened, the snaps stay firmly in place, even with daily movement. To further validate durability and performance, we are aligning our testing protocols with industry standards, including ASTM D7142-05 and ASTM D2724-19. Whether you’re running errands or dancing the night away, the snaps are built to stay put.
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